The Macallan has announced a new 6 bottle release celebrating James Bond’s 60th anniversary. One for each decade and each lead actor since the James Bond films hit the screens.
The Macallan and James Bond are bound together by their shared Scottish heritage. This release celebrates James Bond and The Macallan as innovators linked by their heritage. Each bottle in the series represents a single decade and a single lead actor. The whisky is the same within all six bottles. It has a natural gold colour and an ABV of 43.7% as a homage to James Bond’s agent number, 007. It was developed by The Macallan Master Whisky Maker, Kirsteen Campbell to have similar characteristics to James Bond. It has a beautiful balance and an extraordinary strength as well as lots of character.
The packaging on each bottle displays an original illustrative design that will showcase the decade it represents. This artwork will highlight the creative development process of the films in a behind the scenes exploration of the James Bond archives.
“This October, James Bond will celebrate its 60th anniversary, making it the longest running and one of the most loved franchises in the world of entertainment, comprising 25 films over six decades and six lead actors over time. The Macallan is James Bond’s whisky of choice, and as two renowned global brands we share many synergies, most notably as modern innovators linked by our Scottish heritage.” ~ Jaume Ferras, global creative director for The Macallan.
In addition to the release The Macallan has also announced a series of immersive experiences one of which is The Macallan in Cinema at The Macallan Estate which will take viewers through the brand’s history on film. For example in Skyfall when James Bond drinks The Macallan Fine & Rare 1962 as an ode to the 50th Anniversary.
The Macallan James Bond 60th Anniversary Release will be available from The Macallan Online Boutique, The Macallan Estate Boutique, and selected travel retail and premium, specialist retailers at the rrp of £600/$800.
This news comes shortly after Macallan announced a partnership with the luxury automobile company Bently Motors.
