Buffalo Trace Distillery, the renowned American whiskey producer under the Sazerac umbrella, is gearing up to make its mark across the pond with the unveiling of its first brand home outside the United States. The iconic distillery, known for its exceptional range of whiskeys, is set to open Buffalo Trace Distillery London in the vibrant Covent Garden district this December, offering a captivating experience for spirits enthusiasts and curious visitors alike.
Situated at 32-33 Long Acre in Covent Garden, the Buffalo Trace London store will not only serve as a retail haven for the brand's distinguished whiskeys but will also provide an immersive and sensorial journey, culminating in an unforgettable tasting experience.
Among the treasures that will grace the shelves of the London establishment are Buffalo Trace Bourbon, Eagle Rare, Sazerac Rye, WL Weller, and the coveted Pappy Van Winkle, enticing whiskey connoisseurs with a diverse array of flavors and profiles.
Visitors to Buffalo Trace Distillery London will have the privilege of embarking on one of two distinct tasting experiences, both curated to showcase the exceptional craftsmanship and rich heritage of Buffalo Trace.
The first, aptly named "Taste of the Trace," promises a guided tasting featuring three expressions from the brand's core product range: Buffalo Trace Bourbon, Sazerac Rye, and Bourbon Cream. In addition, guests can savor the option of a Buffalo and ginger ale cocktail, adding a refreshing twist to their tasting adventure.
For those seeking a more elevated experience, the second tasting journey, titled "Tradition & Change: Crafting the Most Awarded American Whiskey," presents an array of premium expressions from the distillery. This includes White Dog Mash #1, Buffalo Trace Bourbon, Eagle Rare 10-Year-Old, EH Taylor Small Batch, and a small pour of a Buffalo Trace Old Fashioned, providing a comprehensive exploration of Buffalo Trace's exceptional offerings.
Tasting packages will vary in price, accommodating a range of preferences and budgets, with prices reaching up to £29.99 (approximately US$37). Reservations will be required to ensure an optimal experience for all visitors.
Jake Wenz, who assumed the role of CEO and president at Buffalo Trace Distillery in July 2023, expressed his excitement about the expansion, stating, "Buffalo Trace Distillery London is the first home for our American whiskeys outside of Kentucky, USA, and we are honored to put down roots in the United Kingdom. Many spirits consumers are more familiar with bourbon’s global whiskey counterparts, and Buffalo Trace Distillery London aims to offer a space to learn more about – and hopefully, fall in love with – our bourbon whiskey."
The Buffalo Trace London store occupies a generous 2,000-square-foot space and pays homage to the distillery's time-honored bourbon craftsmanship. It is not only a destination for acquiring exceptional whiskey but also offers exclusive merchandise that will be unique to the London location. Additionally, rare whiskey selections will be featured during the initial months of the store's opening, providing a rare opportunity for collectors and enthusiasts.
Buffalo Trace Distillery, located in Kentucky, stands as the third-oldest distillery in the world and the longest continuously operating distillery in the United States. Its commitment to quality and innovation has garnered a dedicated global following.
Andrew Duncan, global brand director for Buffalo Trace, shared his thoughts on the expansion, stating, "Whether you’re an existing fan of American whiskey, or if the category is entirely new to you, we’re confident Buffalo Trace Distillery London will offer an experience and a pour that will delight every palate."
As Buffalo Trace Distillery continues its pursuit of crafting the world's finest whiskey, the London location is poised to introduce a new generation of enthusiasts to the magic of American bourbon. The eagerly awaited Buffalo Trace Distillery London is scheduled to open its doors in late 2023, offering a unique opportunity to explore the rich tapestry of flavors and heritage that define Buffalo Trace.
About Buffalo Trace
Buffalo Trace Distillery, located in Frankfort, Kentucky, is one of the most iconic and historic distilleries in the United States. Established in 1773, it boasts a rich heritage that spans more than two centuries. Originally named the O.F.C. (Old Fashioned Copper) Distillery and later the George T. Stagg Distillery, it eventually adopted the Buffalo Trace name, paying homage to the ancient buffalo migration route that crossed the Kentucky River near the distillery.
One of Buffalo Trace's most notable features is its long-standing commitment to producing high-quality bourbon. It is known for its diverse range of bourbon brands, including the namesake Buffalo Trace Bourbon, Eagle Rare, Blanton's, and the highly sought-after Pappy Van Winkle's Family Reserve, among others. Each brand offers a unique flavor profile and appeals to a broad spectrum of bourbon enthusiasts.
The distillery is renowned for its extensive aging warehouses, some of which date back to the 1800s. These warehouses play a crucial role in the maturation process of their bourbon, as Kentucky's climate, with its hot summers and cold winters, contributes significantly to the interaction between the whiskey and the wooden barrels. Buffalo Trace takes pride in its ability to balance tradition and innovation in the aging process.
Buffalo Trace is also known for its commitment to sustainable practices. They have implemented eco-friendly initiatives, such as energy-efficient lighting and the use of recycled materials, to reduce their environmental impact. Additionally, they maintain a focus on water conservation and wildlife habitat preservation, demonstrating a dedication to preserving the natural beauty of their surroundings.
The distillery offers tours to visitors, providing an opportunity to learn about the history of bourbon and the intricate bourbon-making process. The visitor experience includes tours of the aging warehouses, where visitors can witness the bourbon aging in barrels, and tastings of the various Buffalo Trace brands.
In summary, Buffalo Trace Distillery is a true American bourbon institution, with a heritage that spans centuries and a reputation for producing exceptional bourbon brands. Its commitment to quality, tradition, and sustainability ensures that it will remain a prominent name in the world of bourbon for generations to come.