We are now in the Year of the Rabbit, which signifies that throughout the year, the heavenly animal will take center stage. The bunny has previously been used to embellish watches and fashion designs. With the addition of this limited-edition Lunar New Year bottle from Johnnie Walker, you can now include Scotch whisky on the list. The new bottle, which was created by Shanghai-based designer Angel Chen, will be available in time for Chinese New Year.
This is an exciting new Johnnie Walker Blue Label Lunar New Year Limited Edition Design. It was made by Shanghai-based designer Angel Chen, a rising talent in the fashion world and a graduate of Central Saint Martins College of Art. The dynamic, contemporary version of the vivacious rabbit, the year's zodiac animal for 2023, is featured in the brilliantly vibrant design for the Year of the Rabbit. The rabbit represents longevity in ancient Asian culture and is a symbol of kindness, elegance, and beauty. Prancing rabbits are seen running through mountain peaks as an allusion to the Johnnie Walker tagline, Keep Walking.
“There’s a defiant energy to my illustrations which bring to life the vibrant spirit of the rabbit as it leaps across the design, symbolizing how we need to keep moving forward, spreading goodness throughout the year to come,” ~ Angel Chen
The designer created her designs for the Johnnie Walker Blue Label Lunar New Year Limited Edition Design in collaboration with Johnnie Walker Master Blender Emma Walker and her crew. Her artwork is appropriately featured on the premium Johnnie Walker Blue Label whiskey, which is created utilizing some of the rarest whiskies from the unrivaled Johnnie Walker reserves of Scotch that are aging. These priceless barrels are acquired from long-abandoned "ghost" distilleries.
Angel Chen and Johnnie Walker have previously worked together. She has previously created stunning graphics for the limited edition Lunar New Year John Walker & Sons XR 21 and John Walker & Sons King George V designs. In a few international regions, all of the Johnnie Walker Lunar New Year special edition styles are available.