Pernod Ricard, the company that owns Jameson, has ceased all shipments of its worldwide brands to Russia and will discontinue sales of its complete portfolio there.
The business declared in a statement posted on the Pernod Ricard website on Friday (12 May) that it would no longer distribute its portfolio in Russia.
“This will take some months to complete. We are assessing how to adapt our local organisation in light of these decisions, while fully complying with all local legal regulations,” the statement read. Since the outbreak of the war our guiding principle has been the welfare of our teams wherever they are based, and we will continue to support our local employees during this process.” ~ Spokesperson for Pernod Ricard
Recently due to outrage in Sweden Pernod Ricard suspended exports of Absolut Vodka to Russia. However this did not extend to its full portfolio. This caused additional backlash and major boycotting from Pernod Ricards consumer base. Things came to a head at the World Distilled Spirits Conference in Edinburgh, Scotland where Scots and Ukrainians living in Edinburgh demonstrated outside the conference's evening "surprise event" at the National Museum of Scotland. They demanded that the spirits industry show its unwavering support for Ukraine and stop doing business with Pernod Ricard while it continued to export to Russia.
After the pressure has mounted it seems that Pernod Ricard has caved to public pressure and the boycott and has now finally suspended sales completely in Russia.
About Pernod Ricard
Pernod Ricard is a French multinational company that specializes in the production and distribution of alcoholic beverages. The company was founded in 1975 and is headquartered in Paris, France. Pernod Ricard is one of the largest spirits companies in the world, with a portfolio of over 100 brands including Absolut Vodka, Chivas Regal Scotch whisky, Jameson Irish whiskey, Malibu rum, and Perrier-Jouët champagne, among others. The company operates in over 85 countries and has over 19,000 employees worldwide. Pernod Ricard is also known for its commitment to sustainability and social responsibility, with initiatives focused on reducing their carbon footprint, promoting responsible drinking, and supporting local communities.
