A decision from Pernod Ricard to continue exporting its brands to Russia has caused an outrage from whisky consumers even with last week's similar criticism from Absolut Vodka customers.
The French firm confirmed this decision extends to its entire portfolio, including brands such as Jameson, Redbreast, Beefeater gin and Olmeca Tequila. It has however suspended exports of Absolut Vodka to Russia after consumer backlash in Sweden.
“In full compliance with all international sanctions, the decision to resume our exports to Russia was taken once our pre-existing stocks (imported pre-war) were depleted and applied to our portfolio of brands. It is important to note that both the number of brands and the quantity sold of each have been strongly reduced across the portfolio, including the removal of Absolut as you have seen. We continue to monitor the situation closely with the protection of our local teams in the region of paramount importance.” ~ A spokesperson for Pernod Ricard
Social media users have expressed outrage over the decision and are asking for a boycott of all Pernod Ricard goods.
Pernod Ricard did not disclose whether this decision will be changed in response to the most recent public outrage as it did with Absolut Vodka. However in a statement, the corporation did point out that Absolut's presence in the nation is negligible enough not to have an impact on the profitability of the Russian business.
The ongoing boycott of Pernod Ricard highlights the growing pressure on companies to be more accountable for their actions and to take a stand on social and political issues. As the conflict in Ukraine continues, it remains to be seen how Pernod Ricard will respond to the boycott and whether it will be able to maintain its position in the global market.
According to the Irish Whiskey Association, combined sales of Irish whiskey in Russia and Ukraine amounted for 7% of total sales in 2021, having a "likely negative impact" on worldwide sales in 2022. Prior to 2019, Russia had 7.3 million bottles, making it the second-largest market for the category.
About Pernod Ricard
Pernod Ricard is a French multinational company that specializes in the production of alcoholic beverages. The company was formed in 1975 through the merger of two French companies, Pernod and Ricard, and has since grown to become one of the world's largest producers of spirits and wines.
Pernod Ricard's portfolio of brands includes some of the best-known names in the industry, including Absolut Vodka, Chivas Regal whisky, Jameson Irish whiskey, Malibu rum, and Perrier-Jouët champagne, among others. The company has a presence in more than 85 countries and employs over 19,000 people worldwide.
In addition to its core business of producing and selling alcoholic beverages, Pernod Ricard has also made a commitment to promoting responsible drinking and sustainable business practices. The company has implemented a number of initiatives aimed at reducing its environmental impact and has been recognized as a leader in sustainability by a number of industry organizations.
Despite its success, Pernod Ricard has faced criticism in recent years over its business practices in Russia amid the ongoing conflict with Ukraine. The company has been accused of supporting the Russian government and its military actions in the region, leading to calls for a boycott of its products by activists and human rights groups.
As the debate over Pernod Ricard's business practices continues, the company has emphasized its commitment to ethical business practices and its dedication to promoting responsible drinking and sustainability.
