Fireball Cinnamon Whisky has unveiled its inaugural barrel-aged flavored whisky called Fireball Dragon Reserve just in time for Father’s Day 2023. This unique edition is a special batch of Fireball's renowned cinnamon-flavored whisky that underwent maturation in bourbon barrels for an undisclosed duration. The limited-edition release will be accessible for purchase from 11 a.m. EST on June 16, just two days before Father's Day, and can be obtained for $19.99 per 750-milliliter bottle exclusively through www.dragonreserve.fireballwhisky.com. It is bottled at 33% ABV.
The brand states that the limited-edition offering will have a flavor profile reminiscent of the original Fireball but with the addition of a "smoky, oaky undertone." To achieve this, Dragon Reserve has undergone aging in what Fireball refers to as "dragon-charred barrels," which are essentially high-quality American oak whiskey barrels. Priced the same as regular Fireball, this refined expression is humorously described by Fireball as being capable of impressing even the most discerning spirits enthusiast, or perhaps even those with less discerning palates.
“With Dragon Reserve, we asked ourselves: what does dad love, and how can we make that even better? We know whiskey drinkers are always looking for the hottest, most exclusive new offering, but most of those products are way too expensive. That’s why we created Dragon Reserve… because the best gifts don’t have to break the bank, but they should break convention and bring the heat!” ~ Danny Suich, global brand director for Fireball
Fireball has collaborated with actor and comedian Rob Riggle to introduce Fireball Dragon Reserve. Riggle has been named the inaugural "honorary master distiller" for the brand by Fireball.
In his capacity as an honorary master distiller, Riggle actively contributed to the development of Dragon Reserve, participating in product testing and ensuring stringent quality control measures, according to Fireball.
“Attention Children 21+: what dad wants for Father’s Day is some peace and quiet so he can enjoy his new favorite whisky, Fireball Dragon Reserve. All jokes aside, Fireball has a huge legion of fans who we know are going to love toasting pops on Father’s Day after he’s cut the grass, cleaned his car, or napped through hours of golf on TV (you know, dad stuff). Or Fireball lovers can buy one for themselves instead – I won’t tell dad, just like you didn’t tell him about that party you threw at the house when he went out of town that one spring break.” ~ Rob Riggle
Fireball is a brand of flavored whisky known for its distinct cinnamon flavor. It is produced by Sazerac Company, a renowned spirits company based in the United States. Fireball has gained immense popularity over the years and has become a recognizable name in the world of flavored whiskies.
The recipe for Fireball dates back to the mid-1980s when it was first developed in Canada. It was originally known as "Dr. McGillicuddy's Fireball Whisky" and was created by Dr. Ron McGill, a practicing physician. The brand gained traction in Canada before making its way to the United States.
Fireball is made from a base of Canadian whisky, which is then infused with natural cinnamon flavors. The result is a bold, sweet, and fiery taste that sets it apart from traditional whiskies. It is often consumed as a shot, either chilled or at room temperature, and is also commonly used as an ingredient in cocktails.
The brand's popularity soared in the 2000s, particularly among younger drinkers who enjoyed its distinctive flavor and versatility. Fireball's marketing campaigns, catchy slogans, and its association with fun and socializing have contributed to its widespread recognition and appeal.
Fireball has expanded its presence globally and is now available in numerous countries. It has gained a strong following and has become a staple in many bars and liquor stores. The brand has also introduced various limited-edition releases and variations, including Fireball Cinnamon Whisky-based liqueurs with different flavor profiles.
While Fireball has faced some controversy and criticism due to its high sugar content and relatively lower alcohol strength compared to traditional whiskies, it continues to maintain a significant presence in the flavored whisky market.