On Tuesday, August 15th, Jack Daniel’s unveiled a limited and exclusive offering within its renowned Single Barrel Special Release collection: the Twice Barreled Special Release Heritage Barrel Rye. In a momentous announcement, the brand communicated through a press release that this 100-proof creation would grace the American market in restricted quantities, bearing a suggested retail price of $75.
A product stemming from the distinguished Brown-Forman-owned producer, this Twice Barreled Special Release Heritage Barrel Rye Whiskey springs forth from a carefully assembled mashbill composition, boasting 70% rye, 18% corn, and 12% malted barley. This elixir embarks on an intricate journey that begins with Jack Daniel’s signature charcoal mellowing process, followed by maturation in novel American white oak barrels for a span of no less than five years. A remarkable denouement transpires as the spirit encounters an additional two years within Jack Daniel’s high-toast Heritage barrels, culminating in a marriage of flavors and characteristics that is nothing short of exceptional.
Commenting on this distinctive endeavor, Jack Daniel’s Master Distiller Chris Fletcher expressed, "Our lightly charred and heavily toasted Heritage Barrels showcase the expertise of our cooperage and elevate innovation through the barrel making process." Fletcher continued, emphasizing the intricate interplay of barrel toasting and the grain bill, stating, "Our unique barrel toasting process and rye grain bill work together to create an extraordinary rye whiskey that marries sweetness with spice. We couldn’t be more excited for our friends to enjoy this special twist on our original Heritage Barrel expression."
The narrative of this special release unfurls with a sensory allure, characterized by captivating aromas that encompass toasted oak, delicate spices, and the enchanting essence of honey. On the palate, a lavish tapestry unfolds, offering notes of oak and vanilla intertwined with the inviting warmth of toasted rye bread and the richness of molasses. This harmonious symphony concludes with a finish that echoes the essence of graham crackers and brown sugar, casting a memorable final note.
Central to this unique offering is Jack Daniel’s claim that their Heritage Barrels are meticulously fashioned under cooler temperatures, paving the way for an artful balance between a profound toasting process and a gentle char. The outcome of this patient and meticulous approach is a char that remains light yet profoundly rich and imbued with flavor, as asserted by the brand. This initiative is not the first time Jack Daniel’s has ventured into the realm of Heritage Barrels, as the producer introduced a Heritage Barrel release in the autumn of 2018, celebrating the pivotal role barrel-making plays in the whiskey production process at the distillery.
About The Heritage Barrel Range
The Jack Daniel's Heritage Barrels range stands as a remarkable testament to the brand's dedication to craftsmanship, innovation, and the preservation of tradition. This collection is a manifestation of the brand's commitment to excellence, paying homage to the intricate artistry and craftsmanship that underpins the creation of premium whiskey.
At the heart of the Heritage Barrels range lies a meticulous and deliberate approach to barrel-making. These barrels are meticulously crafted with an emphasis on precision and a nuanced understanding of how wood influences the maturation process. The term "Heritage Barrels" encompasses barrels that undergo a distinct toasting and charring process, carefully calibrated to achieve a harmonious balance of flavors, textures, and aromas.
The process of crafting Heritage Barrels involves a unique method of toasting the wood at lower temperatures, which imparts a sophisticated depth of flavor to the whiskey. This approach yields a light yet robust char that enhances the interaction between the spirit and the wood, allowing for a nuanced exchange of compounds that contribute to the whiskey's complexity.
The Jack Daniel's Heritage Barrels range extends beyond the boundaries of conventional maturation. It represents a journey that extends the limits of tradition, inviting whiskey enthusiasts to explore new dimensions of flavor and aroma. This range is a testament to the brand's ongoing commitment to pushing the boundaries of what is possible in the world of whiskey craftsmanship.
The first Heritage Barrel release is the Single Barrel Special Release. This release commemorates the early artistry of the Jack Daniel Distillery. The whiskey originates from barrels meticulously crafted with a distinct heavy-toast technique, entering the barrel at 100 proof. With an entry proof of 100, lower than usual, the grain bill takes center stage, yielding a unique Tennessee whiskey boasting delightful notes of gentle baking spices, luscious vanilla, and the alluring essence of toasted oak. Its conclusion is a protracted and lingering finish, the result of meticulous aging atop the elevated barrelhouse known as 1-09 on Coy Hill. The outcome is a Tennessee Whiskey that emerges as a tapestry of flavors and richness, a testament to its exceptional craftsmanship.
The introduction of the Twice Barreled Special Release Heritage Barrel Rye Whiskey into this range serves as a remarkable addition. This expression is emblematic of Jack Daniel's innovation, as it embarks on a double-barreling process that involves maturation in new American white oak barrels before being finished in high-toast Heritage barrels. This journey results in a distinctive profile that marries the charm of tradition with the allure of experimentation.
Overall, the Jack Daniel's Heritage Barrels range exemplifies the brand's ability to uphold its legacy while continually seeking new avenues for exploration. It is an invitation to savor the artistry of barrel-making and experience the intricate interplay between wood and spirit that culminates in the creation of exceptional whiskey expressions.
About Jack Daniel’s
Jack Daniel's is a celebrated American whiskey brand that has attained an iconic status within the realm of distilled spirits. Its origins trace back to the 1860s, and it is renowned for its storied history, unwavering commitment to quality, and distinctive charcoal mellowing process, which sets it apart in the realm of whiskeys.
The brand was established by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee, during the approximate year of 1866. A defining hallmark of Jack Daniel's whiskey lies in its meticulous charcoal mellowing procedure, often referred to as the Lincoln County Process. Prior to undergoing barrel aging, the whiskey is meticulously filtered through charcoal derived from sugar maple. This process imparts a unique smoothness and mellowness to the spirit, contributing to its signature character.
Jack Daniel's produces an array of whiskey varieties, each with its own distinct attributes. Among these, the most iconic is the Old No. 7 brand, often recognized simply as Jack Daniel's Black Label. The brand's portfolio also encompasses Single Barrel selections, with each bottle originating from an individual barrel, Gentleman Jack (which undergoes an extra charcoal filtering process), Tennessee Honey (infused with honey liqueur), and Tennessee Fire (featuring a warm cinnamon liqueur infusion).
At the core of Jack Daniel's whiskey production is the maturation process, during which the spirit is aged within new charred white oak barrels. This maturation journey significantly contributes to the color, flavor, and overall character of the whiskey, enhancing its complexity and appeal.
The physical heart of the brand resides in Lynchburg, Tennessee, a quaint town that serves as the backdrop for the Jack Daniel's distillery. Despite its global prominence, the distillery remains firmly rooted in traditional practices, preserving the authentic spirit of whiskey craftsmanship in its picturesque locale.
The global impact of Jack Daniel's is profound, with its presence spanning across continents. Recognized as one of the most emblematic brands in the spirits industry, its products are cherished by enthusiasts and connoisseurs in numerous countries, forging a devoted and expansive following.
The Jack Daniel's distillery invites visitors to embark on guided tours, providing an immersive experience into the art and science of whiskey-making. These tours offer insights into the intricate production processes, the historical narrative of the brand, and the serenity of the surroundings.
Beyond its role as a beverage, Jack Daniel's has evolved into a cultural symbol, embodying American heritage, Southern traditions, and an ethos of individualism.
Central to its identity is the distinct logo featuring vintage typography and an image of Jack Daniel himself, an emblem recognized worldwide. The brand's marketing endeavors frequently emphasize its genuine heritage and deep-rooted connections to history.
Ultimately, Jack Daniel's is not merely a whiskey; it's a testament to American history, culture, and craftsmanship. The narrative of its inception, the enigmatic persona of Jack Daniel, and the unyielding commitment to quality have all contributed to its enduring legacy.
About Brown-Forman
Brown-Forman Corporation holds a distinguished position within the realm of distilled spirits, with a rich legacy spanning over a century. Founded in 1870 by George Garvin Brown in Louisville, Kentucky, the company's inception was rooted in a visionary belief: that high-quality bourbon should be accessible to all, irrespective of economic standing. This principle continues to drive the company's values and endeavors.
Central to Brown-Forman's identity is its diverse portfolio of renowned spirits brands, each characterized by a unique identity and distinctive characteristics. Among its most celebrated labels are Jack Daniel's Tennessee Whiskey, Woodford Reserve Bourbon, Old Forester Bourbon, and Finlandia Vodka, all of which have attained global recognition.
Beyond national borders, Brown-Forman's reach extends across countries and continents, making its products widely accessible to a diverse array of consumers. The company's strategic approach to market expansion has played a pivotal role in its global presence.
At the core of Brown-Forman's operations is a steadfast commitment to craftsmanship. The company strikes a harmonious balance between preserving traditional production methods and embracing innovation. This unwavering dedication to creating high-quality spirits is a defining trait that distinguishes the company within the industry.
Demonstrating a progressive outlook, Brown-Forman is deeply committed to sustainable practices and responsible business conduct. The company actively seeks to minimize its environmental footprint, reduce waste, and engage in ethical sourcing of materials, aligning its operations with principles of sustainability.
Engaging in philanthropic initiatives, Brown-Forman demonstrates a commitment to giving back to society. The company's charitable contributions and community involvement underscore its role as a responsible corporate citizen, working to make positive contributions to the communities it serves.
The company's connection to the world of whiskey is particularly noteworthy, as it has played a pivotal role in the production and promotion of iconic American bourbons and Tennessee whiskeys. This contribution has left an indelible mark on the rich tapestry of whiskey heritage.
Brown-Forman's values, encompassing integrity, respect, trust, teamwork, and excellence, guide its corporate culture and operations. These values are foundational to the company's commitment to delivering quality products and fostering a positive work environment.
While rooted in tradition, Brown-Forman exhibits adaptability and innovation. The company remains attuned to evolving consumer preferences and dynamic market conditions, ensuring that its offerings remain relevant and appealing.
The brands under the Brown-Forman umbrella have transcended their status as mere beverages to become cultural touchstones. They are associated with shared experiences, celebrations, and the enjoyment of life's moments, contributing to their enduring significance in popular culture.
